Are you a beauty junkie? Do you love to share your tips and tricks with the world? If so, then an Instagram account devoted to skincare is probably your dream come true. A skincare blog is exactly that – an account where you share your love for all things related to your skin. You can use this as a source of inspiration or information on what products work best for you. It’s up to you! Check how to start a skincare blog on Instagram – the ultimate guide:
Define your goals first
Before you sign up for an Instagram account, it’s important to first determine your goals. What are you trying to achieve with your account? Are you trying to be the next vlogger or become an authority on skincare? Are you trying to build your brand or gain followers? Do you want to sell products or just promote yourself? These are all things that you’ll want to take into consideration when setting up your account. Also, make sure that you have a plan for growth. Growing too quickly could lead to you not being able to scale back your goals or not having the resources to grow a large following.
Do some research
As I mentioned before, the key to starting an Instagram skincare blog is doing some research. This could mean looking into regulatory, social media, and more. There are many resources online that will help you with this. One resource that you’ll want to check out is Marketing Land. There are many blog hosting websites that will help you with the creation of a skincare blog. You can find a list of them here.
Find a mentor or get help from friends
Even though you’ll want to write all of the content yourself, it’s always a good idea to get help from friends or a mentor. You can either reach out to existing bloggers who you’re inspired or find a friend who is interested in starting a skincare blog and reach out to them. If you have difficulty contacting anyone, never fear! There are plenty of groups on social media platforms that you can join and find like-minded individuals.
Set up your account
Once you’ve found a friend who is interested in starting a skincare blog and reached out to them, you’ll need to set up your account. This can be a little tricky, so I’ll walk you through it. First, click on “account” in the top right-hand corner of the drop-down menu, and select “settings” Once in “settings,” select “General” In the “subscriber settings,” scroll down until you find the “subscriber offer” section the “offer” section, scroll down until you see the “subscriber offer” section change the “offer amount” to reflect the price of your product(s)In the “subscriber terms” section, make sure to include your contact information
Write and publish!
After setting up your account, it’s time to publish! This could be as simple as tagging your posts with the #skincare #skincareblogger hashtags, but more often than not, you’ll want to post articles and recipes. You can find a list of blogs to follow and recipes to try in this topic.
Step up your photography
Your Instagram account isn’t just a source of inspiration for your skincare products, it can also be a source of income. You can use your account to upload and share content related to marketing and product reviews. If you’ve been holding off on doing product reviews for fear of looking ungrateful or having the time, now is a perfect time! You can find plenty of examples on social media platforms such as Instagram and Facebook.
Take it to the streets
Let’s say that you have a skincare product that you think would be so amazing for your followers to try that they would love to come to your town and try it for themselves. You can even set up a meet-and-greet at a local coffee shop or wine bar. You can find plenty of examples of this on social media platforms such as Instagram and Facebook.
Set Up A Good Content Strategy
After you’ve set up your account, it’s time to build a content strategy. This is the backbone of your skincare blog and will determine the success of your account. You’ll want to pick a strategy that works best for you as an individual and for your account as a whole. For example, if you love reading about beauty topics, you may want to focus your content on beauty tips and tricks.
Use Instagram To Build An Audience
After you’ve picked a strategy and created a few content ideas, it’s time to create the foundation for your account. You can do this by setting up a “follow” page on Instagram. On this page, you’ll want to set up a system where you’ll let your followers know when you’re taking new followers. You can also use it as an onboarding page for new followers and a place to encourage them to stick around. You’ll also want to create a “ follow box ” where you can collect the contact information of new followers. This is important because it will help you track followers’ click-through rates and make sure to send newsletters and offers that are relevant to your account and product(s) at every opportunity.
Determine What Works Best For You
Last but not least, we need to determine what works best for you as an individual and for your account as a whole. For example, let’s say that your followers love your posts on skincare and are willing to give you an honest review. Now, all you need to do is create a few more posts on skincare and they will definitely be back!
Conclusion – starting an Instagram skincare blog is easy!
With so many benefits and no downside to trying it out, it’s easy to see why Instagram skincare accounts are a new rage. You can use this as a source of inspiration or information on what products work best for you. It’s up to you!
